On the other hand it may fairly be stated that Romney achieved the nomination through a combination of a divided conservative right e.g. Gingrich and Santorum splitting the vote. Further Romney's massive spend/attack on Gingrich in Florida, after Gingrich's big win in South Carolina was probably the deciding factor not name recognition per se.
However, if the article is accepted as valid in the most part then it would appear that only one person has higher name recognition than Christie/Bush and that is of course Governor Palin. What it further shows is that for Governor Palin to beat the Establishment/high name recognition candidates, four factors have to be in place;
1. Palin would have to declare very early, perhaps shortly after the 2014 mid-terms to build up a massive on the ground team. An early declaration, and rise in the opinion polls, could discourage other conservatives from splitting the vote which would potentially be disastrous. This poll, one of the only ones to include Palin says it all; Palin/Cruz 18% Christie 18% Jeb 10%
http://www.mcclatchydc.com/2013/12/10/211208/hillary-clinton-dominates-early.html
2. Palin would have to build a massive "war chest' from the millions of dedicated followers and have them contribute regularly to ensure the substantial finds required for media spends/organizational set-up.
3. Palin would have create a team of seasoned and loyal professionals. An amateur ground-game would not be sufficient when having to take on both the media and the GOP establishment.
4. Palin would have to, as soon as possible, nominate a running mate who could counter both the Establishment candidate/s and show that her team could take on the probable Democrat Clinton. I suggest that Susana Martinez should be that person. LINK
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